Introduction to the Playboard
Discover the Visible Privacy Playboard
Overview
The Privacy Playboard is a privacy-first suite of analytical tools focused on the users' consent management and privacy-first analytics.
Description
The Playboard is a complete suite of fully-consented site analytics, collected thanks to the consent banner Beautiful Consent (Visible Privacy Consent). This marks our evolution from providing a Consent Solution to a Consent-less Analytics Management Platform, where all data is obtained following strict privacy-by-design principles.
The How
All data is collected through the Visible Privacy Consent plugin (Beautiful Consent), which send anonymized information to our services, which then are turned into real-time metrics.
The metrics collected do not contain any kind of Personal Identifiable Information (PII), so all analytics are privacy-by-design certified.
Metrics
- Consent Metrics:
- Opt-In / Opt-Out rates collected from the banner itself
- Interaction Rate: Percentage of users that interact with the banner over the total
- Traffic Metrics:
- Total traffic: Aggregated site traffic from all pages
- Unique visits: Number of unique users visiting the site
Competitive Advantage
Beautiful Consent as an Entry Point
Unlike most analytical suites that require code integration, we use Beautiful Consent as the entry point for analytics. This ensures privacy protection and seamless measurement across all subpages—a no-brainer for site owners.
Consented Data
Current analytics suites often collect data in ways that generate skepticism. With the Playboard, we aim to generate trust by ensuring all data is properly collected and mapped to user consents.